Years of planning, studies, and community input have established a direction for Downtown Urbandale. Now that work is beginning to show up on the ground. The goal is a more walkable, connected Douglas Avenue district with new opportunities for businesses, investment, and community life. The planning brought us here. The next phase is making it happen.

We’re turning a pass-through corridor into a place to stay. The Downtown Master Plan lays out a 20-year transformation: redesigned streets, more housing and businesses, stormwater-smart infrastructure, and public spaces made for community life. Think festivals on 67th Street, new plazas north of Douglas, and a human-scale district that puts you at the center of everything.

Whether you’re a developer, small business owner, or investor, Urbandale's downtown offers first-mover advantage. Public infrastructure is setting the stage for catalytic projects; while flexible zoning, strategic incentives, and a strong demographic foundation make now the time to plan your next move.

Downtown Urbandale is growing into something new. Get updates on new businesses, public space projects, and events as we bring the vision to life—block by block.