Once a streetcar hub and civic center, Urbandale's downtown is stepping into a bold new era. We're reimagining Douglas Avenue as a district to gather, invest, and explore—one that feels connected, walkable, and unmistakably local. It’s early, but it’s happening. Come be part of what’s next.

We’re turning a pass-through corridor into a place to stay. The Downtown Master Plan lays out a 20-year transformation: redesigned streets, more housing and businesses, stormwater-smart infrastructure, and public spaces made for community life. Think festivals on 67th Street, new plazas north of Douglas, and a human-scale district that puts you at the center of everything.

Whether you’re a developer, small business owner, or investor, Urbandale's downtown offers first-mover advantage. Public infrastructure is setting the stage for catalytic projects; while flexible zoning, strategic incentives, and a strong demographic foundation make now the time to plan your next move.

Downtown Urbandale is growing into something new. Get updates on new businesses, public space projects, and events as we bring the vision to life—block by block.